‘Power of Live Events’ wins 5 awards at Eventex
The #PowerOfLiveEvents campaign, launched by Special Effects Kft. and Visual Europe Group last year, received awards in all four shortlisted categories and a “Grand Prix” qualification at this year’s Eventex.
The campaign won gold in the “Conference” and “B2B” categories and silver in the “Budget Event” and “Marketing Campaign – Non-Profit” categories. In addition, the jury awarded the project the “Grand Prix d’Argent” in the “Marketing Campaigns” category.
“We firmly believe that Budapest can be a key player in the international professional tourism market. To this end, it is important to plan for the long term under the current circumstances and to emphasize the unity of the profession vis-à-vis the market, ”said Anna Békefi, Director General of the Budapest Convention Bureau. The agency said it is happy to support the #PowerOfLiveEvents initiative because of its positive and forward-thinking approach.
#PowerOfLiveEvents was initially launched as an online campaign, but it became a live event in September 2020. The event was co-hosted by Bo – Live Branding Agency and supported by the Budapest Convention Bureau, Budapest Brand Nonprofit Ltd. and the entire event industry.
According to Zsófia Dobos, founding partner of Bo-Live, there is now a huge demand for affirmative action, and the fact that the project has won numerous international awards is a great motivation for the organizers.
Zsolt Kassai, CEO of Special Effects, one of the initiator companies, said the campaign has resulted in an unprecedented professional collaboration that is exceptional internationally.
“With this joint initiative, we wanted to show that we strongly believe in live events, Hungarian industry experts and in Budapest as one of the most popular MICE destinations in Europe, and we are just as proud of these things. than we are with our results at Eventex, ”he added.
Last year, #PowerOfLiveEvents won the silver medal at the Conventa Best Event Awards and the People’s Choice Award at the Best Event Awards.
The campaign image video, titled “Budapest is Ready”, can be viewed here: https://www.youtube.com/watch?v=CsGtgDN0JTI
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